Subway Super Bowl
How signature sandwiches became Signature Sandwiches
Subway wanted to unveil their new signature sandwiches at the biggest stage in the US. From the minds of NFL superstars, we brought a vault of their secrets to Super Bowl Week. In it, we took fans on a ride through the minds of our NFL players showing how their style inspired each sandwich.
A regular Subway Sandwich is great, but how did we make it memorable?
We didn’t give the masses a signature sandwich. We gave them a Signature Sandwich.
Using edible ink, the vault also housed a spot where our NFL players signed their sandwiches to give out to fans to do whatever they want with it. They could eat it. Save it. Preserve it. Sell it. We’ve seen it all from the crowd, the internet, and the media.
1600+ news stories revered the activation and sandwiches that gained over 43 million social impressions which created the most talked about and visited footprint in Super Bowl Week.
