Walmart Spooky Street
How Halloween was saved
The pandemic changed everything. Halloween was no exception. How could we save one of the most fun nights in the year while still making it safe for everyone?
Host a contactless experience.
We had the space. The same place we hosted our wildly successful Walmart Drive-In, their parking lots. We marketed through social channels where our online registration slots filled up in no-time. Children were given designed Walmart halloween bags. And then walked through our Spooky Street to fill it.
Spooky Street was a row of eight-different themed houses. Each a 10×10 footprint, which included floor and interior graphics, environmental lighting, and sound effects.
The turn-out was so successful, that over 3200 attendees came in just two markets which got General Mills wanting a piece of the action and sponsored a new facade to create a custom TikTok experience.
