It not a Batman movie without a scene of Bruce Wayne suiting up. And since families turn to Walmart to do the same, Walmart teamed up with DC to drive sales for their exclusive merch of “The Batman” movie. And they did it by giving select family influencers the signal…literally.
A custom, working Bat Signal was crafted to house the exclusive merch related to the franchise and sent in a box from Gotham City. And with about 47 million impressions made, we directed families to Walmart’s Batman portal to shop and Batman social media filters and gifs to show off how they suited up together.
