Verizon Super Bowl

Everyone was coming to Super Bowl Miami. That includes businesses and consumers. But how was the best way to introduce them to the possibilities of 5G at the same time? Put it under one roof. Err…dome.

We created a semi-permanent structure poised to show off the capabilities of 5G for both B2B and B2C using different sides of the structure after an interactive show in the dome theater.

The experience itself was just as impressive as the exterior. People enter through an immersive hallway of lights and sounds to sound like they’re entering the field. Then are seated to a 360º theater with a phone nearby to see the possibilities of using 5G in their home or at the arena during the game.

It was like a planetarium for techies.

Afterward, the parties go through either the B2C or B2B wings to experience more uses for 5G, such as gaming and security before leaving. They came in without any expectations. And they left believers.