The pandemic changed everything. Halloween was no exception. How could we save one of the most fun nights in the year while still making it safe for everyone?
Host a contactless experience.
We had the space. The same place we hosted our wildly successful Walmart Drive-In, their parking lots. We marketed through social channels where our online registration slots filled up in no-time. Children were given designed Walmart halloween bags. And then walked through our Spooky Street to fill it.
Spooky Street was a row of eight-different themed houses. Each a 10×10 footprint, which included floor and interior graphics, environmental lighting, and sound effects.
The turn-out was so successful, that over 3200 attendees came in just two markets which got General Mills wanting a piece of the action and sponsored a new facade to create a custom TikTok experience.
